Know more about Color Re-evolution:
The re-evolution is a fire in the belly to know the truth, in this case, the truth about colors, how they are made, from what are they made, and what do they do to our bodies, our water, our environment, and our minds. And what on Earth is natural color and its potential!
It revolutionizes the way we know ‘color’ and gives us a choice to demand, endorse and change our habits as the consumer who drives the market, the maker who decides the process, and an artist who expresses our social, ecological, and emotional relationship with color
Learn about the impact of natural colors
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Clean Air
Natural color does not pollute the air or produce toxicity when inhaled.
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Clean water
Water is the elixir of life and we have limited freshwater. Natural colors if done with safe mordants, dol not pollute water
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Clean Soil
Natural Colored products will not leech toxic chemicals in the soil when disposed of. Natural colors solid waste is like manure for the soil.
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Skin
Human skin is the largest open organ and whatever we put on it, ends up inside our bodies. Why would we cover it with synthetic petro chemical colors if you can do it with natural color from plants.
Here is a list to get you started. Click the arrow to read more
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How this works?
You send an old/worn light colored garment (natural or blended fabric that has no stains) to us and we will re-dye it with natural dyes and a technique called tie and dye. And you will receive a new version of your old tee/ top (should not be a volume garment)
And in return for this free service you gift the same service to a friend/ loved one by paying for his/her resurrect. The resurrect charges are Rs.500 that includes free shipping in Inida.
To avail this, either WA to us at 9328950609, saying ‘I want to avail resurrect service of Color Re-evolution’ or email to connect.colorashram@gmail.com)
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For starters, educate yourself with a DIY Color Re-evolution starter kit or attend a workshop with any natural dyer and get your hands dirty with some natural colors.
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You could endorse the Re-evolution by funding the team working behind the scenes, by buying a natural dyed wearable organic cotton tee:) That way, you get to look good, feel great and also contribute to the cause.
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You could start digging and asking questions about natural colors to people around you, find stories as synthetic colors only began after 1980s..Contribute articles to our blog and share with all
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You could start chat, campaigns, stories on social media to create curiosity around the topic and ignite the fire. Tag us, so we can fuel it too.
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You could host small creative sessions or meet-ups to do some interesting exploration, games, conversations, demonstrations on Natural Color. Ask us how we can help in this.
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Make art in any form: illustration, graphic, meme, dance, performance, music, installation, video, song, poem, and so on, and share it with everyone. Tag us when you do.
“The rhythmic picture of tremulous leaves beaten by rain opened before my mind the world which does not merely carry information but a harmony with my being”
Rabindra Nath Tagore
Sensorial training and expression shall be an important virtue in color re-evolution. Intellectual and virtual stimulation are not enough. So, do get your hands dirty by exploring natural colors hands-on.
You can do it with ColorAshram or any other natural color training studio.
Everyone can be a conscious Consumer
Customers are no longer lone individuals, isolated and voiceless. The ability to share information freely creates a collective awareness that can trigger a coordinated reaction. Consumers can talk back to business in a far more powerful way than ever, enmasse and synchronized