“Color is the place where our brain and the Universe meet.“

- Paul Klee (Painter, Printmaker, Teacher)

Three people at an outdoor market. The first person is a woman with glasses holding a piece of tie-dye fabric. The second person is a man standing in front of market stalls. The third person is a child sitting on the ground, painting a fabric with various colors.

An invitation…

To help us make sense of a world awash in oil, plastics and toxic chemicals.
To understand ‘the true cost’ of exploiting nature.
To feel it in our bones, heart and mind.

We need much more than statistics.
More than cold artificial intelligence.
More than sympathy or apathy.

This is a plea for feeling and healing.
The kind of knowing that happens in art and poetry.
This can only make sense if we align the economy with sustainability.

‘Let us live and dye naturally’

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A colorful informational infographic about natural dye clothing and its impact on water, fashion, and market, with icons and text on a world map background.

What do we mean by ‘Natural Color’?

By natural color or dye, we mean the color that is sourced from a plant or mineral that is not toxic to our water, skin or soil. The dye is applied with a natural or nature based mordant/ fixer/ binder which is also bio-degradable and will not pollute or harm the environment even if used in larger quantities.

If this is what you use, you are welcome to bring your product, work, to the festival. Our larger goal is to define how natural dyes can add color to our lives without creating waste or toxins for all living beings.

Several bowls and jars containing herbs, seeds, and spices arranged on a rustic wooden table, with an emphasis on dried herbs and seeds.
Blurred image of color swatches and a color wheel on a pink tablecloth.

What can you do at the festival?

  • A digital illustration of a scientist wearing safety goggles and a lab coat, operating a high-tech device in a laboratory setting.

    Buy natural dyed products

  • Close-up of a metallic steel ring with visible surface marks and a smooth, shiny finish.

    Learn about natural dyes

  • A silver ring with engraved floral and geometric patterns.

    Paint/print/dye with natural colors

  • Outline sketch of people gathered indoors around a table with dishes and bottles, with decorations and furnishings in the background.

    Meet the natural dye community

Meet the Brands exhibiting their natural dyed products

  • A logo for Livbio featuring the brand name in brown text with a green leaf sprouting from the letter 'o', and the tagline 'simple living' below.
  • A logo featuring a dark blue circle with a stylized image of a hibiscus flower inside, and the text 'Hibiscus Heroes' beneath it.
  • Black circular logo with white text that reads 'ORIGIN STUDIOS' and a stylized 'O' at the top.
  • A minimalist illustration of a mouse with a large pink flower on its back, a small tail, and a single ear, drawn with white lines on a dark background.
  • Illustration of two dried leaves with the text 'LeafAge it's.. Naturemade!''
  • BIOME logo with the words 'Conscious Fashion' underneath.

How can you engage with the Natural Color Festival’24?

  • Come as a curious visitor

  • Meet Natural Dye Brands

  • Learn With Us: Workshops

  • Create Art, Display and Sell

Earlier Festivals:

NCF 2024, Ahmedabad
NCF 2023, Bangalore
NCF 2023, Pune
Artists, illustrators and designers explored the new language of natural water colors

Artists, illustrators and designers explored the new language of natural water colors

Guests were stamped with natural colors and wooden blocks to register them for a particular activity

Guests were stamped with natural colors and wooden blocks to register them for a particular activity

A collective space discussing toxic evolution and need to embrace natural way of consuming

A collective space discussing toxic evolution and need to embrace natural way of consuming

Artists have started using the language of natural colors and will carry the message of Color Re-Evolution, let us look beyond synthetic colors.

Artists have started using the language of natural colors and will carry the message of Color Re-Evolution, let us look beyond synthetic colors.

Corporates who never picked up a brush in ages, painted to connect with nature and themselves

Corporates who never picked up a brush in ages, painted to connect with nature and themselves

People expressed how they relate to water pollution and our planet, our life!

People expressed how they relate to water pollution and our planet, our life!

An artist's work on display using natural water colors from ColorAshram

An artist's work on display using natural water colors from ColorAshram

Young children loved the possibility of the magical change of natural colors when painted

Young children loved the possibility of the magical change of natural colors when painted

Shoppers enjoyed to find a natural dyed wardrobe

Shoppers enjoyed to find a natural dyed wardrobe

Designer learned about indigo and Shibori

Designer learned about indigo and Shibori

Students painted fabric using natural color paints

Students painted fabric using natural color paints

Children learned how to make natural dyes from flowers

Children learned how to make natural dyes from flowers