I truly believe that seeing is a proof of concept. And manifestation of solutions are as imperative as their ideation and hypothesis. This video takes our protagonist and you through the natural dye shades as they look and as they are dyed by people who love this work and hope that this will co-exist alongside conventional colors as an option for the consumers. We meet Arun Baid in this video who has been one of the pioneers to industrialize natural dyeing for a lot of companies and brands, both big and small from all over the world as a tactile, visual and working proof. It’s not enough but industrial dyeing possibilities adds to the table where hand dyeing and hand craft has always been a beautiful practice. So,what do you wish to do if you know, see and can believe it is possible!

Namrata, director, writer

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